UK Market Research
Kadence News
LONDON - B2B specialist Kadence has hired Alex Smith as Research Manager and Sabrina Molteni as Research Analyst in its London office.
Smith joins the firm with more than four years' MR experience gained at Millward Brown and at database management and analytical services firm, Dunnhumby.
Molteni joins from a similar role at GN Research (formerly known as Grandi Numeri) in Italy.
Simon Everard, Chairman of Kadence International Business Research Group, commented:
'The expansion of the UK team reflects the increasing demand Kadence is receiving for advertising testing and tracking amongst larger organisations in the financial services and telecom markets.'
Market Research UK
Kadence delivers UK Market Research that combines "customer loyalty gap analysis" with elements of the Competitive Strength Inventory to determine:- Key drivers of customer loyalty
- Precise causes of customer attrition
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Actions that may be taken to improve customer retention
Founded in 1992, the agency works with some of the worlds largest brands, providing global coverage at a local level. Specialist researchers work with clients to deliver knowledge rather than just data. In addition, due to the company's unsurpassed experience in key business markets, Kadence is also the agency of choice for global management consultancies needing to conduct primary research.
Kadence UK Ltd, 6th Floor Cartlton House, Carlton Drive, London SW15 2BS Co. Reg. No. 2646756